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Primitivizia, a play on the words Primitive and Notizia ("news"), is owned by the brother and sister team of Giovanni and Eleonora Cunaccia. When they filed for their business application, they started a process which would take a year and a half and a change in the law in order for them to sell products made with wild and foraged goods. Once the process was complete and the business was ready, the sibling team had officially become the first business of the new business type known as Officina Botanica ("Botanical Office"). A nomad gatherer, Eleonora is one of the very few people in the country holding a special permit and license allowing her to gather certain herbs and spices from the wilderness for Primitivizia. After each daily harvest, which is carried out very meticulously, the crop of herbs is brought to Giovanni who uses a food processor, stove, and a pasteurizing bath to transform them into exceptional pastes with concentrated flavors.