Our Service Philosophy

Trust
We believe that gaining the Trust of the customer is the most important aspect of our service. We do so by building confidence through being consistently reliable and dependable in our service and quality of product. We believe we grow their trust by offering transparency through 100% honest approach and never compromising the integrity of our promise.

Professionalism
We believe we must always provide a professional experience in our interaction with the customer. We believe we can do so by:

1. Offering respect always, regardless of title, position or size of the account. Every customer deserves our utmost respect.
2. Being knowledgeable of our products and services. We must be experts of our industry.
3. Consistently providing both timely and accurate information and deliveries.
4. Selling products of great quality that are fresh and we would proudly serve at our own family’s table.

Partnership
We believe we must be a true partner to our customers, not just a mere vendor. As a true partner, we have a moral responsibility to uphold our part of the business relationship to the best of our ability. To be a great partner, we believe we must:

1. Be thoroughly involved in each of our customers’ business and treat it as our own.
2. Personalize our service to each of their needs.
3. Always have the customers’ best interest at heart and try to balance it with the best interest of our company, but ultimately, we must never compromise their livelihood.
4. Know their personal vision and goals so we may best serve them. This includes concepts & financial performance.
5. Remain competitive and relevant to always ensure their financial success.

Communication
We believe every great relationship is founded on great communication; hence this must be an everyday focus in our operation. To do this, we will try our best everyday by:

1. Being empathetic. As partners, we always put ourselves in the customers’ shoes to understand their needs and situations. As the family that we are, regardless of how difficult the request may be, we respond in a friendly, polite and caring manner.
2. Being clear. We must know exactly what the customer is requesting and hence provide exactly what they are looking for.
3. Being concise. Only tell the customer what they need to know. Do not provide unnecessary confusing information. Be straight to the point.
4. Being accurate. As experts, the information we provide to the customer must always be correct. In the case, we are unsure, or need extra time to search the correct information, we clearly state this to the customer. But we never provide inaccurate information.
5. Being timely. We must always respond to the customer fast and promptly without compromising accuracy. We always communicate any changes to what they are expecting to receive or should receive ahead of time. We never give the customer surprises (except for presents).
6. Remaining Polite. We are the epitome of professionalism. Regardless of the request or situation, we always respond with kindness and graciousness.