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Oliviera was born into a family of salumi makers in 1978, growing up around the family business and learning about how to cure various meats. In 2000, he joined his grandfather’s company in order to continue learning about traditional techniques, eventually using the knowledge he gained there to start his own company named Olli in Virginia in 2010. With four generations of old family recipes and tradition at his disposal, Oliviera successfully grew the company until a move to a larger facility was required by 2015. By that time, Olli had begun producing over 100,000 pounds of salami per week, each one the result of a family’s history of excellence in fine meat curing.