How Di Lorenzo Brings Great Value Everyday Specialties to the Kitchen
The family story behind Di Lorenzo and how we source our products
The family story behind Di Lorenzo and how we source our products
by Charlie Sprague
At Food Related, everything begins with family. It’s in our DNA. It's the driving force behind our company culture. And with our private label Di Lorenzo, that family tradition continues.
Our Di Lorenzo line takes its name from Gianluca Lorenzo, affectionately known to family and friends as “Bobby”, the son of Food Related owner Luciano. Anyone who knows Bobby knows his infectious joy, his warm, bright grin, and the way he lights up a room simply by walking into it.
Bobby’s natural warmth and enthusiasm reflect the exact qualities that make our Di Lorenzo line so special. Built around the simple idea that even everyday ingredients can make a plate shine, our Di Lorenzo line is a collection of value-driven, everyday specialties that elevate every dish. Just like Bobby, these ingredients bring fun, excitement, and a little spark of joy to the kitchen.
From vibrant peppers and flavorful spreads to versatile oils and artisan charcuterie, every product in the Di Lorenzo family is carefully selected to add flavor, character, and a little extra enjoyment to everyday cooking.
But bringing that Di Lorenzo spirit to the table starts long before a product ever reaches the shelf. Every item in the line earns its place through a careful sourcing process built around quality, consistency, uniqueness, and value.
The Di Lorenzo Philosophy - "Great Value Everyday Specialties"
The philosophy behind Di Lorenzo is simple: We provide chefs with specialty ingredients they can use for everyday meals at an amazing value. Each item picked for this line has been carefully selected to be a happy medium between niche, ultra-premium ingredients and commodity products.
Just like Bobby, these ingredients bring big personality to the plate. Every item is picked to add excitement to a dish without complication. These are stand-out ingredients with enough versatility to become everyday favorites.
Before selection, every Di Lorenzo product must adhere to four guiding principles before they make it on our shelves and, ultimately, into your kitchen: Quality, Uniqueness, Consistency, and Value.
Quality
The first question is simple: Does it taste great?
Every Di Lorenzo product is selected for exceptional flavor, ingredient quality, and real-world performance. Each one is rigorously researched, tasted, and tested before ever making it to your kitchen.
Uniqueness
Di Lorenzo products are meant to stand out on the plate. As specialty items, these ingredients bring the unexpected to every dish they touch, adding bold flavor and new twists to familiar favorites. Despite being a step above the usual, these ingredients are still ideal for everyday use.
Consistency
Kitchens require consistency. Flavors need to be reliable, textures dependable, and costs predictable. Whether it’s the first order or the hundredth, Di Lorenzo products are selected to deliver the same exceptional experience every time they hit the plate.
Value
Specialty ingredients shouldn’t have to wait for a special occasion. The best products are the ones that earn a permanent place in the pantry because they work hard, taste amazing, and inspire new ideas every time they’re used.
Di Lorenzo is all about offering value to the chef. Not just value in the wallet, but value on the plate too. These ingredients make every dish a little more memorable without adding complications or higher costs.
Of course, not every product earns a place in the Di Lorenzo family. Before an ingredient can carry the Di Lorenzo name, it has to meet these exacting standards. So how do we find these products?
Let the search begin.
How We Source the Di Lorenzo Line
Finding great products is easy. Finding products that deserve the Di Lorenzo name is much harder.
Every item in the Di Lorenzo family is selected with intention. We aren't chasing trends or looking for ingredients that will disappear as quickly as they arrive. Instead, we look for products with staying power that can earn a permanent place in the pantry, inspire creativity across the menu, and perform just as well on a busy Saturday night as they do during recipe development.
Every potential addition to the line is evaluated for taste, texture, consistency, and usability. We ask the tough questions: Does it bring something new to the table? Can it be used in a variety of dishes? Will it perform reliably from case one to case one hundred? And does it offer enough value to make it part of your everyday pantry?
If the answer isn't "yes" to all, it doesn't make the grade.
What makes a Product "Di Lorenzo"?
While every product has its own story to tell, they all share a few things in common.
The Line
A philosophy is only as good as the products behind it.
Every ingredient in the Di Lorenzo family was selected because it delivers Great Value Everyday Specialties to your kitchen. These products have been painstakingly chosen to bring the highest level of versatility, value, and excitement to the plate.
EV Chilean Extra Virgin Olive Oil
EV is a versatile EVOO, balanced between high-end specialty flavor and everyday value. This pantry staple is ideal for finishing, drizzling, marinades, vinaigrettes, and so much more.
This unique blend from Chile is made with Arbequina, Arbosana, and Picual olives, grown in the fertile groves at the foot of the Chilean Andes. These olives are then cold-pressed in their first extraction for the highest-quality finishing oil in the Di Lorenzo line.
Balanced, rich, and fruit-forward, EV is complex yet approachable, suitable for everyday use and special occasions alike. Its peppery finish and subtle bitterness further add to the intricate flavor profile, offering a unique EVOO for marinades, vinegarettes, drizzling, and dipping.
Di Lorenzo Bobbidew & Sweety Drop Peppers
Bobbidew Peppers
Taking their name straight from Bobby himself, these peppers are vibrant and exciting, adding an extra-special touch to antipastos and appetizers.
Colorful and energetic, these delicious little Peruvian peppers are a direct reflection of Bobby, demanding attention the moment they hit the plate.
Coming in at an excellent value, these Peruvian specialties are the same Pappadew-style, sweet piquante peppers you know and love at prices that work for your kitchen.
Striking the perfect balance between sweetness and acidity, their naturally hollow structure begs to be filled with creamy cheeses and other flavorful ingredients. Their bright colors and delectable contrast in textures and flavors make them the ideal addition to any small plate.
Sweety Drop Peppers
Small in size but impossible to overlook, Sweety Drop peppers provide a burst of sweetness, acidity, and vibrant color that can completely change a dish with just a handful of peppers.
Rich dishes become brighter. Savory dishes become more balanced. Plates become more visually exciting.
From grain bowls and seafood dishes to sandwiches, pizzas, flatbreads, and cheese boards, their versatility continues to surprise even experienced users.
Maestro Selection Hot Flat Spicata Sopressata
The Maestro Selection line brings old-world Italian craftsmanship into modern kitchens, and nowhere is that more apparent than with our Hot Spicata Sopressata.
This traditional Italian-style cured meat is instantly recognizable thanks to its distinctive flattened shape, rustic appearance, and beautiful marbling. The flavor delivers a satisfying savory richness supported by balanced heat that enhances rather than dominates.
The result is a sopressata that feels just as comfortable on a charcuterie board as it does layered onto sandwiches, folded into pasta dishes, or baked onto pizzas and flatbreads.
Maestro Selection Spicata delivers authentic character, everyday versatility, and memorable flavor all in one ingredient.
Di Lorenzo Flavored Butters & Spreads
Designed to save labor, inspire creativity, and liven up a wide range of dishes, our flavored butters and spreads were developed to deliver ready-to-use flavor solutions that help simplify prep while creating immediate menu impact. These products take familiar ingredients and transform them into something memorable, much like the spirit that inspired the Di Lorenzo name itself.
Hot Calabrian Honey Butter
Sweet meets heat in one of the most versatile products in the lineup. Our Hot Calabrian Honey Butter is a modern, trend-forward ingredient with unlimited potential.
Striking a perfect balance between buttery richness, fiery Calabrian chilis, and sweet honey, this compound butter is equally at home in sweet or savory dishes. It's perfect for breakfast dishes like biscuits and waffles, but can just as easily be used on fried chicken or wings, grilled cheese, and roasted vegetables.
Smoky Tomato Butter
Savory tomato flavor and gentle smokiness combine to create a product that tastes as though it took hours to make.
Steaks, pasta, toasted bread, mashed potatoes, corn on the cob, roasted vegetables, and finishing applications all benefit from its depth and richness. Just a single spoonful can be enough to transform an entire dish.
Creamy Muffaletta Spread
Inspired by the iconic flavors of a classic muffaletta sandwich, this spread delivers a flavorful punch of briny olives, savory richness, and creamy texture to every bite.
While it makes a perfect addition to sandwiches and wraps, this spread is versatile enough for a wide variety of dishes like pasta salads, antipasto platters, or even as a bagel schmear.
More Than a Name
Di Lorenzo is more than just a name, it's a promise. A promise that every product carrying the Di Lorenzo name delivers unique flavor, dependable performance, and the versatility your kitchen demands. Every item is carefully selected not only for its quality and value, but for its ability to become a trusted staple that helps create memorable dishes, day after day.
But perhaps the most important ingredient in the Di Lorenzo story isn't found on the shelf; it's the spirit behind the name.
Bobby's warmth, enthusiasm, and joyful personality have become a reminder of what a meal should do: Bring people together to create lasting memories over good food, good conversation, and good company.
That's the feeling we hope every Di Lorenzo product brings into the kitchen.
When we select a product to carry the Di Lorenzo name, it's with the promise that it will bring not only exceptional quality and everyday value to your kitchen, but also a little extra personality and excitement every time you use it.
Because at the end of the day, that's what Di Lorenzo is all about: great ingredients, great value, and, just like Bobby, the perfect way to make every meal a little more memorable.