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How Di Lorenzo Brings Great Value Everyday Specialties to the Kitchen

The family story behind Di Lorenzo and how we source our products

The family story behind Di Lorenzo and how we source our products

by Charlie Sprague


At Food Related, everything begins with family. It’s in our DNA. It's the driving force behind our company culture. And with our private label Di Lorenzo, that family tradition continues.

Our Di Lorenzo line takes its name from Gianluca Lorenzo, affectionately known to family and friends as “Bobby”, the son of Food Related owner Luciano. Anyone who knows Bobby knows his infectious joy, his warm, bright grin, and the way he lights up a room simply by walking into it.

Bobby’s natural warmth and enthusiasm reflect the exact qualities that make our Di Lorenzo line so special. Built around the simple idea that even everyday ingredients can make a plate shine, our Di Lorenzo line is a collection of value-driven, everyday specialties that elevate every dish. Just like Bobby, these ingredients bring fun, excitement, and a little spark of joy to the kitchen.

From vibrant peppers and flavorful spreads to versatile oils and artisan charcuterie, every product in the Di Lorenzo family is carefully selected to add flavor, character, and a little extra enjoyment to everyday cooking.

But bringing that Di Lorenzo spirit to the table starts long before a product ever reaches the shelf. Every item in the line earns its place through a careful sourcing process built around quality, consistency, uniqueness, and value.

The Di Lorenzo Philosophy - "Great Value Everyday Specialties"

The philosophy behind Di Lorenzo is simple: We provide chefs with specialty ingredients they can use for everyday meals at an amazing value. Each item picked for this line has been carefully selected to be a happy medium between niche, ultra-premium ingredients and commodity products.

Just like Bobby, these ingredients bring big personality to the plate. Every item is picked to add excitement to a dish without complication. These are stand-out ingredients with enough versatility to become everyday favorites.

Before selection, every Di Lorenzo product must adhere to four guiding principles before they make it on our shelves and, ultimately, into your kitchen: Quality, Uniqueness, Consistency, and Value.

How We Source the Di Lorenzo Line

Finding great products is easy. Finding products that deserve the Di Lorenzo name is much harder.

Every item in the Di Lorenzo family is selected with intention. We aren't chasing trends or looking for ingredients that will disappear as quickly as they arrive. Instead, we look for products with staying power that can earn a permanent place in the pantry, inspire creativity across the menu, and perform just as well on a busy Saturday night as they do during recipe development.

Every potential addition to the line is evaluated for taste, texture, consistency, and usability. We ask the tough questions: Does it bring something new to the table? Can it be used in a variety of dishes? Will it perform reliably from case one to case one hundred? And does it offer enough value to make it part of your everyday pantry?

If the answer isn't "yes" to all, it doesn't make the grade.

The Line

A philosophy is only as good as the products behind it.

Every ingredient in the Di Lorenzo family was selected because it delivers Great Value Everyday Specialties to your kitchen. These products have been painstakingly chosen to bring the highest level of versatility, value, and excitement to the plate.



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